Since the latest Facebook update, it’s getting harder and harder to get found found by your audience for free on Facebook. It’s even harder to reach a new audience. So more and more businesses are turning to paid ads or post boosts to help reach more people.
I personally utilize post boosting more than ads. I find that it makes it easier to target a specific audience with the information that works best to reach them versus an ad that typically would contain more generic content about my business. Let’s take a look at how you can use Post Boosts to grow your bakery.
Why are Boosts different from Ads?
One of the most obvious differences between Boosts and Ads is how you pay for them.
Ads are done on a Pay-Per-Click basis… so you set a daily budget, and each time someone clicks on your ad, you are billed for that click until your daily budget is exhausted.
Boosts are given a flat rate budget and you choose how many days it runs, up to 7 days. You cannot do less than $1 per day. So at a minimum, you will pay $1 for 1 day of boosting.
Another big difference is the type of content you advertise. With ads, you build the ad and set all the targeting options. With boosts, you just write a post like you normally would, and then click the “Boost Post” button, set your audience, budget, and time frame, and you’re done.
Because of this – it’s a lot easier for someone that’s not an ad expert to create posts and boost them versus creating ad campaigns.
To get started with ads, just click the Boost Post button on the post after you post it.
Set your targeting to get more bang for your buck
When you boost an ad, it’s important to take advantage of the audience targeting to reach the right people.
When you are in the boosting screen, you will see an option to Create A New Audience or choose an audience you already have created. Start by creating a new audience.
Since you own a bakery, and your goal is most likely going to be to get people to come into your shop, you probably want to only target people that live with 25 or 50 miles of your shop.
So choose the option to target based on cities, and choose either 25 or 50 miles, and enter your city.
Next, you should consider the post that you created and who the best audience for it would be. Men, Women, or both. Also, do they have any particular interests that would attract them to this post.
For this example, I’m going to use the Super Bowl. Let’s assume that you’ve made some awesome football themed treats that are based on the local team favorites. Your audience might look like this:
You’ll choose the local area, men over 25 years old, and interests that include “Super Bowl” “football” and the local team.
Once you have your audience set, then just set your budget, duration, and payment and you’re all done.