Now… don’t get me wrong. I love love love cupcakes. I love them in their mini, single-bite deliciousness all the way to their “say goodbye to my skinny jeans” jumbo sizes and everything in between.
For me, being able to get them in at least 10 different shops (not including grocery stores) near my house is amazing. But for the owners of those bakeries, competing with 9 other shops in a small-ish town like mine is a nightmare.
They struggle with the delicate balance of keeping fresh treats stocked, and having too many left over that go to the trash because they didn’t sell.
So… how do you really get those cupcakes off the shelves and into the homes of your customers?
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