Marketing your bakery on Facebook can be a real challenge sometimes… especially since the last update that made it harder than ever to get your posts seen by your fans in their newsfeed.
The trick to surviving the update is to make it work for you. Facebook’s goal was to get businesses putting out more content that readers would like to see and less “sales-pitch-centric” posts. If you know how to follow the rules, you can easily pull ahead of your competition and reach more of your fans.
#1 Make Your Posts Easy To Act On
When you post on Facebook, make it easy for a customer to act on your post. For example… here is a real post from a bakery around Easter time:
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Almost every bakery owner I know struggles every day with two main things: