You’ve probably already been using Facebook to help you grow your bakery – which is awesome! According to the State of Inbound Marketing Report from HubSpot, 77% of B2C (business to consumer) companies have acquired customers from Facebook.
Combined with the fact that Nielsen says that Facebook is the most popular social network in the U.S., we know that your customers are on it. So how can you make your bakery Facebook page stronger and get more business from it? Let’s take a look!
Understanding your customer expectation
First and foremost, you need to understand that Facebook is not your website and people coming to it have a different expectation. When they are checking out your page, they are looking for:
- Your phone number
- Your street address
- Your email and website URL (make sure your website has the right info too)
- Your hours of operation so they can see if you’re open right now or now (Facebook will convert it to “open” or “closed” based on the time of day)
- What types of desserts you serve – cakes, bread, pies, custom cakes, cupcakes, cookies, etc.
- Photos of previous confections so they can see if you have a style they like
- Any current specials or flavors of the day that you have
To update this Information… Follow these instructions
- Start by logging into Facebook and navigating to your business page.
- Click on About and then Page Info
- To edit something, just hover your cursor on top of what you want to change and click on edit
- Make sure to fill in the additional information about your company:
- Short Description should explain why you are the best choice for your customer
- Long Description should have a short bio and talk about why your bakery is special
- Products should list the types of baked goods you offer
- General Information can be any additional information about your company – like driving directions if your location is hard to spot from the road
Branding is Important
You might already have a brand for your bakery, but if you don’t, then at least focus on being consistent. When you create graphics for your posts or cover image, then use the same 1-2 fonts and 1-3 colors on everything. That helps ensure that you are recognizable everywhere.
You don’t necessarily have to be a professional designer to create decent graphics. You can use a free or cheap tool like Canva to make it easy to put out quality images. https://www.canva.com/create/facebook-covers
- Understand why Facebook is different than your website or other marketing and adjust accordingly
- Make sure you have your Facebook page information completely filled out and that you post regularly
- Keep your brand consistent and recognizable by using the same colors and fonts across everything