Posted on March 11, 2016 by admin - Uncategorized, Marketing
Diving into setting up your website can be an intimidating process. You have to think about the design of the site. You have to try to figure out what pages you need – and what info should even be on those pages. Let’s take the fear factor out of it – and look at the basic stuff you should definitely have.
Posted on March 11, 2016 by admin - Uncategorized, Marketing
Since the latest Facebook update, it’s getting harder and harder to get found found by your audience for free on Facebook. It’s even harder to reach a new audience. So more and more businesses are turning to paid ads or post boosts to help reach more people.
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Posted on March 11, 2016 by admin - Uncategorized, Cupcake Ideas
Memorial Day is right around the corner and your customers are already dreaming of the long weekend with visions of grilled goodies dancing through their heads. So make sure to stock your cases with cookout-themed treats that will bring in the customers!
Posted on March 11, 2016 by admin - Uncategorized, Grow your Business
Marketing your bakery on Facebook can be a real challenge sometimes… especially since the last update that made it harder than ever to get your posts seen by your fans in their newsfeed.
The trick to surviving the update is to make it work for you. Facebook’s goal was to get businesses putting out more content that readers would like to see and less “sales-pitch-centric” posts. If you know how to follow the rules, you can easily pull ahead of your competition and reach more of your fans.
When you post on Facebook, make it easy for a customer to act on your post. For example… here is a real post from a bakery around Easter time:
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Posted on March 10, 2016 by admin - Uncategorized, Marketing
Social media can be a great tool to reach your customers and grow your bakery. It’s easy (ish)… free (ish)… and your customers are already using it and expect you to be there. If you’re like most businesses, you probably started with Facebook since it’s one ofthe most popular social platformsthere is.
To get the biggest bang for your buck while using it, you need to make sure that you have your page completely set up with all of the information that people will be looking for. So let’s take a look at what that is and how you get in to fill it out.
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Posted on March 10, 2016 by admin - Uncategorized, Cupcake Ideas
So… this post started as an article about Cinco de Mayo Cupcakes – but there were literally SOOOO many yummy Margarita Cupcake recipes and awesome decorating ideas, that I decided that this category of cakes deserved it’s own time in the spotlight.
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Posted on March 10, 2016 by admin - Uncategorized, Cupcake Ideas
Hello again! Welcome to part three of my weather-related cupcake ideas series. We’ve already enjoyed some sun and some rain – so let’s hit the beach. These fun cupcakes will make your customers dream of fun-in-the-sun on their favorite beach.
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Posted on March 10, 2016 by admin - Uncategorized, Cupcake Ideas
Hello again! Welcome to part two of my weather-related cupcake ideas series. Last time, we looked at Rainy Day Cupcakes… so this time, let’s say good-bye to the clouds and enjoy the sun!
You can check out all the articles in this series at: http://info.ezfrost.com/blog/topic/weather-cupcakes
What could be more refreshing than lemonade and raspberries! This a fun, and delightfully sunny recipes for those warm summer days.
You could even swap out the lemon garnish for a yellow chocolate sun and make it even “brighter.”
When your’e sharing this out on social media, you might use a headline like: “Beat the heat with our raspberry lemonade cupcakes! Just stop in at [bakery name] on [road name] and get yours today!”
Get the recipe and more awesome photos at Love Bakes Good Cakes:
http://www.lovebakesgoodcakes.com/2014/04/lemon-cupcakes-with-raspberry.html
This is another simple, yet high-impact cupcake idea. With a simple Oreo cookie and some yellow frosting, you can create these awesome sunflower cupcakes.
Not only does it have an Oreo cookie (which is totally awesome) – but you actually can save money by using less frosting on this design.
When you’re sharing it out on social media, you might use a headline like: “Fun in the Sun (flowers)! Stop in at [bakery name] on [road name] to get your summer cupcakes!”
Get the recipe and step-by-step photos at Recetas para Ninos. It’s not in English, but the photos make it pretty easy to figure out:
Summer… sunny days… and Ice Cream (cupcakes)… simply divine 🙂
These cupcakes having everything good about ice cream, but without the drippy, sticky melting. Which makes them perfect for hot, sunny days.
When you’re sharing these out, you might say something like: “All the fun of ice cream, without the melty mess! Stop on in at [bakery name] on [road name] and treat the kids to an ice cream cupcake!
Get the recipe at I Am Baker:
Check out how to use the weather to get sell more cupcakes: http://info.ezfrost.com/blog/use-the-weather-to-sell-more-cupcakes
Subscribe to our blog and we’ll let you know when we post out new inspiration and tips to market your business…
Posted on March 10, 2016 by admin - Uncategorized
It wasn’t that long ago that we talked about how to use the weather to sell more cupcakes (http://info.ezfrost.com/blog/use-the-weather-to-sell-more-cupcakes).
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Posted on March 10, 2016 by admin - Uncategorized, Cupcake Ideas
No matter where you live, the weather plays a big role in the every day lives every person on the planet.
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