
Email marketing is still one of the most effective ways to build customer loyalty. In fact, most small restaurants and bakeries spend about 15% of their marketing budgets on just email!
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Posted on March 16, 2016 by admin - Uncategorized, Marketing
Email marketing is still one of the most effective ways to build customer loyalty. In fact, most small restaurants and bakeries spend about 15% of their marketing budgets on just email!
(more…)
Posted on March 16, 2016 by admin - Uncategorized, Cupcake Ideas
So really… everything is better with a cherry on top -especiallycupcakes! In the summertime, cherries make you think of root beer floats, banana splits, and ice cream sundaes.
With the heat climbing this time of the year, stocking your cases with these delicious summer cupcake recipes, that make your customers think of cooler times, is a great way to sell more of them.
Posted on March 16, 2016 by admin - Uncategorized
When I first heard about bacon in cupcakes, I went through the five stages of “would I eat it”… Disbelief, Intrigue, Maybe, Ok, YUM!
Seriously – these are unique – but completely, awesomely, stupendeously,amazing! Bacon really does work on anything 🙂
Posted on March 16, 2016 by admin - Uncategorized, Grow your Business
When you got your first website for your bakery, you probably weren’t sure what you needed to put on it… what went into a good website… and you honestly were more focused on the day-to-day of running your business.
A website is a good thing to have, but you might not have realized that it could potentially hurt your business more than it helps if it’s not set up properly.
Here’s a short list of what to look out for to prevent your website from hurting your business, and why.
Posted on March 16, 2016 by admin - Uncategorized, Grow your Business
If you own a bakery, and you are trying to get more customers to come to your shop, then you most definitely need to make sure you have created your “Google My Business” listing.
You might have done this before under Google Places, or Google Local. Those have been merged into Google My Business now. They’ve streamlined it all, and made it easy for your customers to connect with you Google Search, Google Maps, and Google+.
Posted on March 16, 2016 by admin - Uncategorized, Cupcake Ideas
With Independance Day right around the corner, it’s time to start preparing some ideas for some patriotic desserts that are real show-stoppers and show your pride in your home and country.
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Posted on March 16, 2016 by admin - Uncategorized, Cupcake Ideas
During peak season for weddings, you’ll find yourself faced with custom orders on tight deadlines, with little to no room for error, and a bride that will not let you mess up her special day.
One of the latest trends in wedding cakes is the cupcake tower with a small cake on top for the bride/groom to cut during the ceremony. It can be elegant or fun. It’s easy to serve everyone their “slice” and it’s a lot of work for you!
Some brides will come to you knowing exactly what flavors, colors, and styles they want. Others will want you to present options in their color scheme, so here are some ideas to keep in mind for the brides looking for some elegant wedding cupcakes.
Posted on March 14, 2016 by admin - Uncategorized, Cupcake Ideas
With Father’s Day right around the corner, you have a unique opportunity to really rise above your competition ans show off the manly side of your cupcake creations.
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Posted on March 11, 2016 by admin - Uncategorized, Cupcake Ideas
This June 14th you can commemorate the adoption of the United States Flag in sweet sweet style with these amazing flag-inspired cupcake recipes and decorating ideas.
Posted on March 11, 2016 by admin - Uncategorized, Cupcake Ideas
With summer right around the corner, it’s time to bake up some awesome summer-time drink flavors to sell in your shop.
Enjoy these sweet spins on some popular warm-weather drinks!