You’re looking for ways to promote your cupcake business.
And we get that. It’s your baby. Your dream. You really know how to make a delicious cupcake. You speak the language.
But it can be hard to know how to market yourself. Learning to promote your cupcake business can be a full time job in itself unless you know where to focus your energy.
1) Advertise Quick Fulfillment for Large Orders
The faster you can fill an emergency “Oh no, I forgot!” order, the better. You’ll become the go-to cupcake shop – even when it’s not an emergency.
Only promote this service if you’re able to turn around quickly.
It helps if you have superhuman cupcake frosting skills (or a time-saving cupcake frosting machine like the EZ Frost).
2) Get Word-of-Mouth On Your Side
Your cupcakes taste awesome. And your customers know it.
But only some of them tell other people about your cupcake business. Now it’s time to work on those who don’t.
You can add an extra cupcake to every dozen. You may become known for it and the extra sales will make up for the (slightly) higher costs.
Try networking with area businesses. Keep their business cards on your counter – and place yours on theirs. You can also become a member of area business networks. They can provide valuable referrals.
Finally, find a way to ask your customers to tell their friends. Every time you can tell a customer is happy, go ahead and ask. Be cheerful, and be yourself.
3) Promote Your Cupcake Business Through Another Company
Any non-food area business can make a great partner. Hand out their coupons with every order. In return, they can offer cupcake coupons for you.
4) Diversify Your Menu
If you only sell cupcakes, you’re more vulnerable to highs and lows in demand.
That’s why you’re smart to add small secondary items to your menu board.
Good-quality drip coffee, cupcake shakes, and specialty iced drinks are good choices because they don’t require much overhead.
If you can bring people in when they don’t want a cupcake, they’ll come back when the craving hits.
5) Donate to a Local Fundraiser
Your daughter’s softball team is doing a fundraiser for new uniforms. That means an opportunity to promote your cupcake business.
People are more likely to buy raffle tickets when they’re guaranteed to get something in return.
Capitalize on that by partnering with the team to offer a 10-15% discount to everyone who buys a ticket. 1 ticket = 1 cupcake at 15% off. 2 tickets = 2 cupcakes at 15% off. And so on.
You can easily afford to do this if you have cost-saving processes in place.
A frosting machine that saves time and ingredients costs, for instance.
6) Get on Social Media
“Promotion” basically means, “spreading the word.” And we live in a digital world. Most people are online for hours every day. And if you’re not meeting your customers there, you’re missing the boat.
Social media warrants a whole article of its own – so that’s what we’ve done.
7) Keep Your Cupcake Game On Point
Make perfect cupcakes, and they’ll sell themselves.
You need to keep your size consistent, your frosting effortless, and your flavors delectable.
If you have an employee who isn’t skilled at frosting, take out that inconsistency by installing an EZ Frost. It turns newbies into pros … pronto.
No matter how you choose to promote your cupcake business, one thing is clear. Your best advantage is an excellent product.
Focus on making deliciously consistent cupcakes, spend the time you can on external promotion, and treat your customers well.
Now go for it. You’ve got this.